EB / FIN / UNIT ECONOMICS
FINANCIALS COMMAND
Pre-order revenue, unit economics, cashflow. Updated 2026-05-23.
Pre-order Revenue
£34K
Kickstarter + direct
Backers
~34
Late June 2026 ship
Gross Margin
62%
After COGS
COGS / Unit
£380
Inc. tube + purifier
Cash Runway
8 mo
Pre-rev estimate
Unit Economics — Key Metrics (£)
Platform & Transaction Fees (£/unit est.)
Unit Economics Breakdown
| Metric | Value | % of Sale Price | Notes |
| Sale Price | £1,000 | 100% | Average order value |
| COGS — Purifier Unit | £220 | 22% | Yimi Care FOB |
| COGS — Tube Assembly | £100 | 10% | Custom fabrication |
| COGS — Wire Harness | £30 | 3% | Hangao |
| COGS — Packaging | £30 | 3% | Custom box |
| Total COGS | £380 | 38% | Batch of 1,000 |
| Gross Profit | £620 | 62% | Before overheads |
| Shopify + Payment Fees | £30 | 3% | ~2.9% + £0.30 |
| Shipping & Fulfillment | £40 | 4% | UK delivery est. |
| Net Contribution | £550 | 55% | Per unit shipped |