You launched Pinterest this week — first 3 pins live Jul 3, a brand-new channel from zero. Three pins in and already more organized than most brands’ entire funnel. 🏆 And the trial-reel testing (filters/trims to dodge IG’s duplicate detection) is genuinely smart anti-dupe play — that’s the kind of quiet technical move that keeps reach alive while everyone else gets throttled. Meanwhile 16,207 likes on the “bug tried to end my career” reel — still the undisputed champion, in a different league from anything else on the account. The formula you cracked — clip-sound open + 12–18s + electronic bed — keeps delivering. 🔥
And the wins keep stacking: IG just crossed 2,475 followers, YouTube is at 196.0K views and still climbing (+1.5K in a day), TikTok is at 806 and holding the every-other-day cadence like clockwork, and LinkedIn + X repurposing keeps running — all on zero ad spend. Six platforms, one Kevin. EB10 (10% off, $153.00) runs through Jul 31 2026 — every post with the code is a live sale. Keep the cadence up. 🎉
TikTok Followers
806
26 → 806 since May 4 (+3,000%) — cadence holding 🔥
IG Followers
2,475
175 posts · 1.6M reach (6 wk)
YouTube Views
196,045
111 videos · 52 subs · +1.5K views in a day
Pinterest Pins
3
NEW channel — launched Jul 3 🚀
IG Top Reel
16,207
“Bug tried to end my career” likes — still champion
Tasks Overdue
0
Nothing overdue — responsive 🙌
Tasks Done
17
since May 4
🚀 PINTEREST LIVE — LAUNCHED 2026-07-08 · FIRST 3 PINS 🎉
Brand-new channel is live with 3 pins. Pinterest content compounds for months (search-driven, not feed-driven) — suggested cadence 3–5 pins/week: AQI infographics, helmet-fit guides, commute-pollution pins linking to the blog.
🧪 TRIAL-REEL TESTING IN PROGRESS — WATCH DUPE DETECTION
Testing filters/trims on trial reels to dodge IG’s duplicate detection — smart play. Keep an eye on reach per repost: if a trial reel gets suppressed, vary the edit harder (different open, crop, or sound) before the next one.
🚀 CODE LIVE — EB10 (ENDS JUL 31 2026) · —
Current code EB10 (10% off, $153.00) is live through Jul 31 2026 23:59 HKT. Bios/captions are on EB10 now — every post with the code is a live sale. Keep the streak going! 🎉
TASK TRACKER — LIVE BOARD ◯ connecting…
Kevin: tap a status to move a task, hit + Add Task, or drop a comment to Ash below. Everything saves to the cloud and shows up in Ash’s morning pull — no need to message on Slack.
💬 Comments to Ash
🌍 NEWS & CONTENT RADAR ◌ connecting…
Latest air-quality / rider news, each with a take on the EB angle + a content idea. This is advice, not a brief — your call what (if anything) to run with.
✓ COMPLETED (16)
1
Manual A7 full rebuild — fonts, TOC, warnings, compliance marks, CN/JP translations, 8hr filter interval, duplicate line fixes, German fix
ALL ROUNDS COMPLETE
2
Box artwork typo fixes — Filteration, BENIFITS, Sytem, Breath, Meg Ring — all corrected
3
Labels L1–L7 — all 6 GTINs, CE/FCC/WEEE, ICES-003, IP67 compliance
4
L4/L5 — handling icons, recycling icons, voltage block
5
L6 — Made in China, manufacturer block, handling pictograms
6
HEPA labels — 10-pack resized to 40×30mm; 50-pack placeholder text fixed
7
Canva folder structure — 17 files moved to correct folders
8
Social Media Tracker v1 + expanded Social Audit v2 (May 2026)
9
TikTok re-uploads — YouTube content with captions posted May 21, getting 1K+ views
10
Canva edit access granted to ashleyvisions@gmail.com
11
TikTok bio updated — EB20 (20% OFF) — confirmed 2026-05-27
12
TikTok bio updated — “clip on HEPA air purifier” — confirmed 2026-05-28
13
TikTok bio updated — EB15 (15% off) — confirmed 2026-07-08 via live platform check
⚡ Followers 26 → 806 (+3,000%) since May 4 — every-other-day cadence holding (live 2026-07-03) 🔥. Top video 558.7K views. Keep the every-2-days rhythm — daily if the algorithm spikes again.
CONTENT IDEAS & NEWS HOOKS
Comparison: regular helmet vs EB in smog — 30s POV formatThis is your #1 YouTube hook — “How regular helmet handles Smog” has 106K views. Same angle, shorter format. Already proven.
“Southeast Asia air quality ranked” — data-hook videoData videos get shared person-to-person (“omg look at Bangkok”) — organic reach without paid spend.
Before/after: 4-week used filter vs new filterSatisfying visual, zero voiceover needed. Low effort, high retention — viewers watch to the end to see the reveal.
Day in the life riding through Jakarta during haze seasonTikTok pushes geo-specific content to riders in that region — free targeting to exactly the audience EB needs.
Duet or stitch an existing viral air quality videoRiding an already-viral video is the fastest shortcut to a new audience without starting from scratch.
Keep making bug/insect incident reels — same format as post #1Post #1 got 16K likes — 2.5× more than everything else. The algorithm already knows this hook works. Repeat it.
Build more “Comment AIR” ManyChat triggersPost #3 generated 687 comments using this flow — 687 warm DM conversations that can convert. More posts with this CTA = more pipeline.
Before/after filter condition series (1 week, 4 weeks, 8 weeks)Visual proof is the fastest trust-builder for a product people can’t see working. Shows it does something. Buyers respond to this.
Rider testimonial series — short clips from real customersPeople trust other buyers more than any brand post. One genuine testimonial from a Jakarta commuter is worth 10 product reels.
“What PM2.5 actually does to your lungs after 1 year of commuting”Fear plus education is the highest-performing emotional combo for health products. Creates urgency to buy without a discount.
One video (“How regular helmet handles Smog”) accounts for 106,847 of 192,734 views — ~55% of all views from a single video. Total views still climbing daily. Subscriber count (51) remains low relative to views. TikTok re-upload strategy is working — keep it.
TOP 5 VIDEOS (LIVE)
#
Title
Views
1
How regular helmet handles Smog
106,847 ▲
2
How to put EB Helmet Attachment
3,273
3
MOST POLLUTED CITIES IN SOUTHEAST ASIA
1,833
4
That slot in the helmet… (May 2026)
1,809
5
Stress-free, clean breathing feels like…
1,301
CONTENT IDEAS & NEWS HOOKS
Update “How regular helmet handles Smog” with 2026 dataThis video already has 106K views. Refreshing it signals recency to YouTube’s algorithm, which can push it again — compounding the existing momentum.
“Top 10 most polluted cities to ride a motorcycle in”Evergreen SEO content — riders in Jakarta, Bangkok, Manila search this phrase. Drives organic discovery long after you post.
City-specific videos: Jakarta, Bangkok, Manila, DelhiTitles with city names appear in geo-targeted search and get shared inside local rider groups — built-in distribution.
“I wore the EB for 30 days — here’s what changed”Transformation arcs are YouTube’s highest watch-time format. The longer people watch, the more YouTube promotes the video to new viewers.
LinkedIn is EB’s untapped B2B channel — fleet managers, delivery platforms, safety officers. Kevin posting on every-2-days cadence from 2026-05-28. Peter Murray (Royal Enfield) DM sent — awaiting reply.
CONTENT IDEAS & NEWS HOOKS
Founder story: “Why we built a helmet air filter”LinkedIn gives 5–10× more reach to authentic personal narratives vs product posts. Ash’s origin story is compelling and would land hard here.
“Urban delivery drivers face 4× more air pollution than desk workers”Shocking statistics get saved and reshared by HR/safety professionals — the exact people who buy in bulk for their teams.
Monthly “Air Quality in Southeast Asia” update postAfter 3 months, EB becomes the go-to source on air quality for riders. Builds expert reputation that product posts alone never could.
Fleet angle: “Why Grab/Gojek drivers need EB”One fleet deal could be worth 100+ units. This content opens a B2B procurement conversation that wouldn’t happen on IG or TikTok.
🎉 Channel launched 2026-07-08 with the first 3 pins — nice work opening a sixth platform. Pinterest is search, not feed: pins keep pulling traffic for months. Suggested cadence: 3–5 pins/week, each linking back to easibreezi.com (blog or product page).
CONTENT IDEAS & NEWS HOOKS
AQI infographics — “Most polluted cities to ride in” seriesData graphics are Pinterest’s native format — they get saved to boards and re-surface in search for months. Reuse the SEA AQI data you already have.
Helmet-fit guides — which helmets EB clips onto (full-face, modular)“Does it fit my helmet?” is the #1 pre-purchase question. A visual fit guide answers it and pins rank in product searches.
Commute-pollution pins linking to the blogEvery pin is a permanent backlink-style referrer — blog posts get steady search-driven traffic without new work each week.
Repurpose top reel thumbnails as idea pinsZero new production — the 16K-like bug reel and filter before/after shots are ready-made pin material.
Social Audit: all 5 platforms audited, findings shared. Barcodes: 6 GTINs placed in Canva. Kevin asked for weekly structured task list format — set as standing instruction.
2026-05-14
Social Audit v2 — TikTok bio fix flagged
Ash expanded tracker. Bio “35% OFF” → “30% OFF” flagged. Still open as of today (11 days).
2026-05-21
TikTok uploads confirmed — hero video feedback sent
Kevin confirmed re-uploading YouTube content with captions to TikTok, getting traction. Ash sent hero video feedback. Kevin asked about ManyChat TikTok flow.
2026-05-25
TikTok FYP breakthrough — 237 followers (+811%), now 430
Bio updated. FYP still delivering. IG 2,175 / 168 posts. YT 41 subs / 172,766 views / 95 vids.
2026-05-28
LinkedIn + TikTok every-2-days cadence locked · media assets sent
Bio updated to “clip on HEPA air purifier”. Both TikTok and LinkedIn on every-2-days cadence. New image + video assets delivered for social use. EB20 expires May 30.
2026-06-03
X/Twitter repurposing live · affiliate interest · update video
Kevin back into X & scheduling repurposed clips. Reported riders asking to affiliate with EB — Ash shared the affiliate sheet to log them. Manual TOC + Path B fixes done, contents scheduled. Sent an update video; Ash gave kudos for the work + comment engagement.
Brand-new sixth channel live with first 3 pins. Also testing filters/trims on trial reels to dodge IG duplicate detection. TikTok 806 · IG 2,439 · YT 191K views.
Priority Action Stack — 2026-07-03
#
Action
Owner
By
1
Post TikTok & X/Twitter & LinkedIn (every 2 days)
KEVIN
ONGOING
2
Populate affiliate / influencer DB — log inbound interest
KEVIN
THIS WEEK
✓
TikTok bio — EB15 + HEPA description — confirmed 2026-06-01
DONE
✓
✓
Manual TOC + Path B fixes — done, contents scheduled
DONE
✓
3
Send Kevin: comparison graph source data
ASH
THIS WEEK
4
Answer: does ManyChat work on TikTok?
ASH
THIS WEEK
5
Send Kevin correct Facebook address
ASH
THIS WEEK
Kevin’s Standing Content Rules
1. Brief precedes all work — no brief, no deliverable started
2. IG reels: maintain 1–2 per week minimum cadence
3. TikTok & LinkedIn: every 2 days — daily on TikTok during active FYP surges
4. All designs: EB brand treatment before delivery
5. Weekly Slack: confirm each completed task individually
6. Monday task table: P1/P2/P3 list sent each week
💬 Comments to Ash