EASI BREEZI
COMMAND DASHBOARD
⚠ ACCESS DENIED
IG Followers: 2,165CVR: 0.00%Days to Ship: ~34 Brevo Contacts: 13,269ManyChat: 562Gross Margin: 90.5% Brevo Sends Left: 53Wire Harness ETA: May 31Systems: Nominal IG Reach 6w: 1.6MP0 Issues: 4EB20 Active → May 30 IG Followers: 2,165CVR: 0.00%Days to Ship: ~34 Brevo Contacts: 13,269ManyChat: 562Gross Margin: 90.5% Brevo Sends Left: 53Wire Harness ETA: May 31Systems: Nominal IG Reach 6w: 1.6MP0 Issues: 4EB20 Active → May 30
Period
vs. prior week: CVR ▼ 0.77% · Followers ▲ +4 · Contacts — unchanged
SNAPSHOT: 2026-05-23
Easi Breezi · EB MVP · Mission Status

COMMAND OVERVIEW

EB20 active → 2026-05-30 · 13-day order dry streak · Late June 2026 ship target
IG Followers
2,165
ManyChat
562
Brevo
13,269
Mission Readiness
Days to Ship
~34
Late June 2026
🔴 Critical Issues
P0
Shopify ↔ NSS Integration — Not Connected
Fulfillment chain broken. Must be live before late-June ship date.
Action now
P0
Wire Harness — Hongxin ETA Unconfirmed
Binding manufacturing constraint. Delivery not confirmed for May 31.
ETA May 31
P0
Conversion Rate — 0% for 13 Days
Zero orders since May 10. JS errors (×6) may be contributing. EB20 now live.
13d streak
P0
JS Errors on Shopify Site — 6 Regression Errors
Detected via Clarity 7d. Could be suppressing checkout.
Investigate
P0 Issues Over Time
4 now
Weekly P0 count · Apr → now
⚠ Warnings
P1
Retail Box Approval — 1,000u Gated on Decision
Samples arrived. 17d lead time means approve by ~06-03 to stay on schedule.
By Jun 3
P1
TikTok Pixel Blocked — Account Contract Pending
2-minute manual unblock available. Losing TikTok attribution.
2-min fix
P1
Brevo Monthly Sends — 53 Remaining
329 active contacts in master list. 53 sends left this month. Resets June.
Resets Jun
P1
HEPA Filters — PI Still to Place
SDF confirmed. 7-10d lead. $0.01 EXW / 100k units. Order blocking 3-pack SKUs.
Place now
✅ Wins
Gross Margin @ $170
90.5%
COG ~$16.16/unit incl. A7 booklet. Pitch holds: $10 COG at scale.
IG Reach — 6 Weeks
1.6M
Top 3 reels: 771K + 745K views. Comment-to-DM funnel firing strong.
Braid + Heat Shrink
Received
#19 + #25 confirmed arrived. Two BOM components checked off.
Core Metrics
Conversion Rate · 7d
0%
13-day dry streak
▼ was 1.05% last week
Gross Margin @ $170
90.5%
COG ~$16.16/unit
▲ stable, pitch-ready
Brevo Sends Left
53
of 500 / month · resets June
▼ was 500 May 1
Brevo Total Contacts
13,269
329 active · 12,926 KS cold
◈ unchanged this week
Analytics & Trends
Conversion Rate — 30 Day Trend
0% now
Site CVR % · weekly snapshots · peak 0.81% Apr 27
Traffic Sources
Shopify sessions · last 30d
IG Follower Growth
+365 / 45d
@easi.breezi · Apr 8 → now
Content Reach by Type
Total reach · last 6 weeks
Build Readiness
2 / 6
BOM components · 6 total
Status Panels
Manufacturing
In Progress
Braid + Heat Shrink
#19 + #25 confirmed
Received
Wire Harness — Hongxin
Binding constraint
ETA May 31
Retail Box — Quzhou Holly
1,000u gated on approval
Approve by 06-03
HEPA Filters — SDF
PI still to place
Order pending
Assembly — Minewing
NSS integration P0
In talks
Tech & Tracking
3 Issues
Meta Pixel + CAPI
Live
GA4
Live
Microsoft Clarity
Live
TikTok Pixel
2-min manual fix available
Blocked
JS Errors on Site
6 errors · Clarity 7d
Regression
Shopify ↔ NSS
P0 · must resolve before ship
Not connected
Social Intelligence
ManyChat Contact Growth
+92 in 32d
DM funnel contacts · Apr 21 → now
Platform Reach Comparison
Total reach / views · all time
Manufacturing Progress
Component
Braid + Heat Shrink
✓ Received
Binding Constraint
Wire Harness — Hongxin
ETA 2026-05-31 · unconfirmed
Component
Retail Box — Quzhou Holly
Approve by ~06-03
Supplier
HEPA Filters — SDF
PI to place · 7-10d lead
Integration P0
Shopify ↔ NSS
Not connected · resolve pre-ship
Assembly
Minewing
In talks · P1
BOM Readiness
2/6
Component status · 6 total
Top Instagram Reels
Viral Content
#1
"Rather the bug than my face"
6-week top performer
771K views
+120 follows
#2
"2 hours of riding in heavy traffic"
High-retention commuter angle
745K views
+118 follows
#3
"I keep getting asked how easy is it to clip on"
Product demo · engagement leader
~84K views
3.8K likes
Reel Views
Top 3 reels by views
Historical · Snapshots
Apr 8, 2026
CVR0.16%
IG~1,800
Orders1
Brevo~12,000
Ship~47d
Apr 27, 2026
CVR0.81%
IG2,010
Orders5
Brevo~12,600
Ship~28d
May 11, 2026
CVR0.20%
IG2,100
ManyChat470
Brevo13,200
Sends used210
May 15, 2026
CVR0%
IG2,130
ManyChat520
Brevo13,269
EB25 uses0
May 22, 2026
CVR0%
IG2,161
ManyChat555
EB25expired
Sends left53
May 23, 2026
CVR0%
IG2,165
ManyChat562
EB20Active → May 30
Sends left53