EASI BREEZI
COMMAND DASHBOARD
⚠ ACCESS DENIED
IG Followers: 2,500TikTok: 806SHIP: Jul 26-28 Brevo Contacts: 13,051ManyChat: 895Gross Margin: 92.7% 🔴 Automation #1 STILL LIVE 13d unactioned — fabricated testimonial · PAUSEBrevo Credits: 315/365 · resets Aug 1HEPA 10k: ORDERED Jul 2 · ETA Jul 9-12 passed, confirm arrivalNSS: ✅ LIVE 🟡 QC/IM gate slipped to ~Jul 15 (was Jul 13-14) · not yet confirmedGMV: ~$3,896.93 · 20 paid🟢 EBFAMILYANDFRIENDS LIVE · 20% off · no end date IG Followers: 2,500TikTok: 806SHIP: Jul 26-28 Brevo Contacts: 13,051ManyChat: 895Gross Margin: 92.7% 🔴 Automation #1 STILL LIVE 13d unactioned — fabricated testimonial · PAUSEBrevo Credits: 315/365 · resets Aug 1HEPA 10k: ORDERED Jul 2 · ETA Jul 9-12 passed, confirm arrivalNSS: ✅ LIVE 🟡 QC/IM gate slipped to ~Jul 15 (was Jul 13-14) · not yet confirmedGMV: ~$3,896.93 · 20 paid🟢 EBFAMILYANDFRIENDS LIVE · 20% off · no end date
Period
vs. prior week: Orders 7d: 1 · 1 in last 24h (latest #1023 Australia, $228.30, Jul 15) · Clarity 154 sess (7d) · 86.36% bounce · GSC 7d: 23 clicks · 3.38% CTR
SNAPSHOT: 2026-07-15
Easi Breezi · EB MVP · Mission Status

COMMAND OVERVIEW

Latest: Order #1023 (Australia, $228.30) Jul 15 · ~20 paid / 18 buyers · ~$3,896.93 GMV (Jul 6 verified count + orders since — Shopify's order API only exposes a 60-day window, so full-history totals can't be recomputed live) · 🟢 EBFAMILYANDFRIENDS LIVE (20% off, no end date) · orders 7d: 1
IG Followers
2,500
ManyChat
895
Brevo
13,051
Countdown · Ship Jul 26–28
T-?? DAYS TO SHIP
QC gate Jul 13–14 · mass prod Jul 17–22
Pre-order Goal £3,094 / £200K · 1.5%
GMV ~$3,896.93 (est.) ≈ £3,094 @ $1≈£0.794 · pace requires paid acquisition post-ship
⚡ What Changed / Do Next — Jul 15
1
🔴 PAUSE Brevo Automation #1 — STILL LIVE 13 days after flagged
templateId 8 confirmed isActive:true as of today — "Briana… months of use" + "15+ cigarettes" fabricated-testimonial email is still firing. Flagged Jul 2, never actually paused. Owner: Ash.
Now
2
🟡 QC/IM production gate slipped
Was scheduled Jul 13–14, eb-bot's own morning brief today (Jul 15) still says "IM gate imminent" — not confirmed complete. This sits directly on the critical path to the Jul 26–28 ship date.
Confirm today
✓
✅ New order + active promo confirmed
Order #1023 (Australia, $228.30) landed this morning. Active discount is EBFAMILYANDFRIENDS (20% off, no end date) — the old EB10 code is no longer live.
Done
🛠 Critical Path → Ship Jul 26–28
1 · HEPA Arrival
10k filters · ETA Jul 9–12 (passed)
Ordered Jul 2 · $200 paid in full (SDF) · arrival not yet confirmed in this session
confirm arrival
→
2 · QC Fit-Test Gate
Was Jul 13–14 · slipped to ~today
eb-bot's Jul 15 morning brief still says "IM gate imminent" — not confirmed passed yet
confirm today
→
3 · IM Production
Was to start Jul 13 · imminent
Paid $1,345 on Jun 29 (PI HX-PI-A26026) · start not yet confirmed
confirm today
→
4 · Mass Production
Jul 17–22
1,000u batch
in ? days
→
5 · SHIP
Jul 26–28
First customer units out
in ? days
🚀 Growth Stage
Our path to scale — each stage unlocks when its trigger is hit. We add cost behind traction, never ahead of it.  ● where we are  ·  ● next, ready  ·  ● later
Stage Status What we add Unlocks when (trigger) + Cost / mo
0 · BUILD & PRE-LAUNCH
Lean ops · free-tier stack · MVP in tooling
 ● WE ARE HERE Base stack only — nothing new — current position $229–271 base
1 · FIRST DELIVERIES
First units in customers' hands
 ▶ NEXT — READY Reviews app · bookkeeping · liability insurance MVP ships + first ~50 units delivered (Jul 2026) +$75–210
2 · PAID ACQUISITION
Scale traffic
 ● LATER Meta + TikTok ad spend (pixels ready) CVR ≥ ~1.5–2% + positive margin variable
3 · SCALE / PMF
Repeat orders + filter cycle
 ● LATER Helpdesk · filter subscriptions 100–300+ orders / mo +$110–260
4 · FUNDED / MULTI-MARKET
Capital + new geographies
 ● LATER EU rep · IP/legal · attribution · automation SAFE closed / EU + US at volume scales
▶ NEXT UP · STAGE 1 When the MVP ships & the first ~50 units land, switch on three cheap essentials — Reviews app (drives CVR), Bookkeeping (cuts the HK audit cost), Liability insurance (hardware in-market). ~$75–210/mo.
🔴 Critical Issues
✓
Shopify ↔ NSS Integration — ✅ LIVE
Fulfillment chain connected. Went live 2026-05-25. First order flow validated.
Resolved
✓
Wire Harness — Hongxin ✅ Arrived
Spec confirmed correct for BoM. Delivery confirmed 2026-07-08 — 4d ahead of ETA. Binding constraint is now the magnet-seat mould rework → sample ~Jun 10.
Resolved
✓
✅ Mould-Rework QC Sample — PASSED
Ash confirmed 2026-07-03. Plan unchanged: IM production Jul 13 (paid $1,242 Jun 29) → 5-unit assembly/QC batch Jul 13–14 → mass prod Jul 17–22 → SHIP Jul 26–28.
Resolved
✓
JS Errors — ⚠ Monitor (6.49% of 154 sess, 7d)
Polyfill + stub deployed 2026-05-23. Clarity 7d now shows 6.49% of sessions with a JS error (≈10 sessions) — this is a % metric now, not directly comparable to the old absolute counts. Likely external/cross-origin noise (third-party pixels, Meta WebView); re-check root cause before paid traffic.
Resolved
P0 Issues Over Time
1 now
Weekly P0 count · Apr → now
🛰 Market Intelligence & Ask
Ask the Command Center
AI · FREE
Ask anything about your live data + market news — Cloudflare AI, $0
Ask a question to get an AI answer from your live metrics + market news.
Market & Competitor News
—
Auto-pulled daily · helmet airflow / wearable air filtration
Loading market news…
⚠ Warnings
P1
EU Auth-Rep — Westwood chosen, Ash to action order
EMC Anbotek EN 50498 ($605 incl. handling, CNAS) WIRED 2026-07-08 + test sample DISPATCHED to SZ depot. EU Authorised Rep DECIDED — Westwood Sourcing €150/yr flat (beat EAS €199–597, Eldris ~£450); Joe replied (quote S00726), Ash to action order so AR name + EU address land on packaging critical path (live ES order #1012).
Pay / book
P1
TikTok Pixel Blocked — Account Contract Pending
2-minute manual unblock available. Losing TikTok attribution.
2-min fix
P0
🔴 Automation #1 — FABRICATED TESTIMONIAL LIVE
Brevo templateId 8 isActive — quotes "Briana, riding with EB for months" (product hasn't shipped) + "15+ cigarettes" claim · ~64 auto-sends Jul 2. Credit audit itself CLOSED Jul 3 (all 163 accounted). Wave 2 #74: 99 sent · 23.2% open · 0 clicks.
Pause today
⚠
HEPA Filters — ETA passed, confirm arrival
10k filters · $200 paid in full (SDF) · ETA was Jul 9–12, which has now passed with no confirmed arrival in this session — check before the QC/IM gate proceeds.
Confirm
🛢 System Capacity
C1–C9 · Verified Jul 15
C1Cloudflare · Cron Triggers (account-wide)
4 of 5 free-plan trigger slots used
🔴 80% used — 1 slot left — eb-bot (*/30), eb-dash-data (daily 06:30 HKT), finance-bot + health-bot (hourly, personal bots share the same account cap). eb-warranty & portfolio-planner carry no cron. Next new automation needs that last slot or a $5/mo Workers Paid upgrade (raises cap to 250).
C2Cloudflare · Workers Requests/day
106 of 100,000 today
✓ 0.1% used — Jul 1–15 total: 134.1k requests, 88,294ms CPU, across all 18 workers (9 EB + 9 personal). No concern.
C3Cloudflare · Workers AI (neurons)
0 of 10,000 today
✓ Effectively unused — eb-dash-data's /ask (llama-3.1-8b) + eb-bot's draft/voice (llama-3.3-70b + Whisper) barely touch the free daily budget.
C4Cloudflare · D1 + KV Storage
303 KB of 5 GB (D1) · ~105 keys / 8 namespaces (KV)
✓ Well under caps — D1: eb-crm 208 customers + eb-aqi-db + eb-warranty-db, 369 rows total. KV: largest namespace (EB_BOT_KV) only ~59 keys. No concern at this scale.
C5Brevo · Send Credits
315 of 365/mo remaining · resets Aug 1
🟡 Fine at current pace — 50 used, 15 of 31 days elapsed. But the Kickstarter-backers list alone is 12,926 contacts — a single full-list send needs 35× the entire monthly cap. Never blast-all; segment any cold send.
C6Netlify
Bandwidth cap resolved on monthly reset
✓ Not a live concern — hit 503 usage_exceeded May 21, clear again on re-check Jul 15 (normal 404/301/401 responses). Deprecated in favor of Cloudflare, kept only as fallback.
C7Shopify Admin API
Self-throttling, per-second bucket
✓ No concern — order volume far too low to approach the rate limit.
C8Zoho Mail
No hard daily send cap
✓ No concern — reputation-based limit, current volume well below anything that would trip it.
C9GA4 · GSC · YouTube API
Generous daily free quotas
✓ No concern — one dashboard pull a day uses a sliver of any of them.
✅ Wins
Gross Margin @ $170
92.7%
COG $12.34/unit (invoice-verified, 42-order sweep Jul 5) · ~90.9% even at EBFAMILYANDFRIENDS' 20%-off $136. Target ≥85% ✓ — pitch holds.
Top Reel — Likes
16,207
"Bug tried to end my career" — IG top performer. 2,483 followers · 174 posts. Kevin launched Pinterest Jul 3 (first 3 pins).
Ship Chain Funded, Gate Slipping
Confirm Today
Every BOM line is paid (HEPA 10k $200, IM production $1,345, decals $283 + manual $330) — no money blocking the chain. But the Jul 13–14 QC/IM gate hasn't been confirmed complete as of Jul 15; that's the one thing standing between here and Jul 26–28.
JS Errors — ⚠ Monitor
6 in 7d
Polyfill (Safari) + customerPrivacy stub deployed 2026-05-23. Clarity 7d now shows 6 (↓2 vs 8 on 2026-07-08 — improving). Re-check root cause before paid traffic.
Core Metrics
Conversion Rate · 7d
0.42%
target ≥1% — needs traffic quality work
◈ 1 order in 7d · latest #1023 Australia $228.30 (Jul 15) · 1 in 24h
Gross Margin @ $170
92.7%
target ≥85% ✓ · COG $12.34/unit (invoice-verified)
▲ ~90.9% even at EBFAMILYANDFRIENDS' 20%-off $136
Brevo Credits Left
315
🟡 315/365 sendLimit · resets Aug 1 · 🔴 Automation #1 still live, unpaused 13 days after flagged
▼ Wave 2 #74: 99 sent · 23.2% open · 0 clicks (failed)
Brevo Total Contacts
13,051
12,926 KS cold — anchor product type in cold sends
◈ +24 since last check (this figure was broken until today — see note)
Analytics & Trends
Conversion Rate — 30 Day Trend
0.32% now · target ≥1%
Site CVR % · weekly snapshots · peak 0.81% Apr 27
Traffic Sources
Shopify sessions · last 30d
IG Follower Growth
+365 / 45d
@easi.breezi · Apr 8 → now
Content Reach by Type
Total reach · last 6 weeks
Build Readiness
5 / 6
BOM components · 6 total
Status Panels
Manufacturing
In Progress
Braid + Heat Shrink
#19 + #25 confirmed
Received
Wire Harness — Hongxin
Confirmed 2026-05-27
Arrived ✓
Retail Box — Quzhou Holly
$669 paid · 1,000u running
In prod ✓
HEPA Filters — SDF
10k ORDERED Jul 2 · $200 paid in full · ETA Jul 9–12 passed, unconfirmed
Confirm
QC/IM Gate — Minewing
Mould-rework sample PASSED Jul 3 · production gate was Jul 13–14, still not confirmed complete Jul 15
Confirm
Decals / Labels — Yonj Zheng
$283 + manual $330 · Joe Aniba cleared print · order NOT yet placed
Place order
Tech & Tracking
2 Issues
Meta Pixel + CAPI
Live
GA4
Live
Microsoft Clarity
Live
TikTok Pixel
2-min manual fix available
Blocked
JS Errors on Site
2.54% of 160 sess (7d) · third-party/in-app WebView root cause · site healthy
⚠ Monitor
Shopify ↔ NSS
✅ LIVE 2026-07-08 · first order flow validated
Connected
Social Intelligence
ManyChat Contact Growth
+425 since Apr 21
DM funnel contacts · Apr 21 → now
Platform Reach Comparison
Total reach / views · all time
Manufacturing Progress
Component
Braid + Heat Shrink
✓ Received
Component · May 23
Fabric · Button · Fan · Screws · Connectors
✓ All 5 Arrived
Component · May 27
Wire Harness — Hongxin
✓ Arrived 2026-05-27 · 4d ahead of ETA
Component
Retail Box — Quzhou Holly
✓ In production · $669 paid
Supplier
HEPA Filters — SDF · 10k
⚠ Ordered Jul 2 · $200 paid · ETA Jul 9–12 passed, confirm arrival
Fulfillment
Shopify ↔ NSS
✅ LIVE 2026-05-25 · first order flow validated
Assembly
Minewing — QC/IM Gate
✅ Sample PASSED Jul 3 · production gate was Jul 13–14, still unconfirmed Jul 15
BOM Readiness
2/6
Component status · 6 total
Top Instagram Reels
Viral Content
#1
"Rather the bug than my face"
6-week top performer
771K views
+120 follows
#2
"2 hours of riding in heavy traffic"
High-retention commuter angle
745K views
+118 follows
#3
"I keep getting asked how easy is it to clip on"
Product demo · engagement leader
~84K views
3.8K likes
Reel Views
Top 3 reels by views
Open Tasks · What Is Holding Us Up
#1
🔴 Pause Brevo Automation #1 — fabricated testimonial (templateId 8)
Live red flag since Jul 2, confirmed STILL isActive:true Jul 15 — 13 days unactioned · ~64 auto-sends recorded · 315 credits remaining · Owner: Ash
Pause now
#2
Minewing QC/IM production gate — confirm status
Mould-rework fit-test cleared 2026-07-08 · production gate was scheduled Jul 13–14, still not confirmed complete as of Jul 15 · Owner: Ash
Confirm today
#3
Decals ($283) + manual ($330) paid — Yonj Zheng (Xiamen Yushibiao)
Paid 2026-07-08 · last open BOM cost lines settled · Owner: Ash
Done
Historical · Snapshots
Apr 8, 2026
CVR0.16%
IG~1,800
Orders1
Brevo~12,000
Ship~47d
Apr 27, 2026
CVR0.81%
IG2,010
Orders5
Brevo~12,600
Ship~28d
May 11, 2026
CVR0.20%
IG2,100
ManyChat470
Brevo13,200
Sends used210
May 15, 2026
CVR0%
IG2,130
ManyChat520
Brevo13,269
EB25 uses0
May 22, 2026
CVR0%
IG2,161
ManyChat555
EB25expired
Sends left53
May 23, 2026
CVR0%
IG2,165
ManyChat562
EB20Active → May 30
Sends left53
May 24, 2026
CVR0%
IG2,168
ManyChat562
EB20Active → May 30
Sends left52
May 25, 2026
CVR0%
IG2,170
ManyChat562
EB200 uses · 5d left
NSS✅ LIVE
Sends left52
May 26, 2026
CVR0% · 16d streak
IG2,169
ManyChat562
EB200 uses · 4d left
YT172.7K · 39 subs
Sends left52
May 27, 2026
CVR0% · 17d streak
IG2,172
TikTok431 (+1,558%)
EB200 uses · 3d left
YT172.7K · 40 subs
Sends left44
May 28, 2026
CVR0% · 18d streak
IG2,175
TikTok481 (+50 🔥)
EB200 uses · 2d left
YT172.8K · 41 subs
Sends left19
May 29, 2026
Order#1018 ✅ Drought broken!
IG2,174
TikTok508 (+1,854%)
EB201d left — expires tomorrow
YT173.1K · 41 subs
Sends left17
May 30, 2026
IG2,176 (+2)
TikTok528 (+20 🔥)
Clarity 7d326 sessions
EB20🚨 EXPIRES TODAY
Sends left12
Jun 1, 2026
IG2,171 (−5)
TikTok545 (+17 🔥)
Clarity 7d293 sess · 67.2% bounce
EB15🟢 LIVE · closes Fri Jun 6
Sends left0 (resets today)
Jun 2, 2026
IG2,169 (−2)
TikTok545
Clarity 7d266 sess · 66.7% bounce · 5 JS err (↓1)
Brevo495 RESET (was 0)
EB15🟢 LIVE · closes Fri Jun 6
Jun 3, 2026
IG2,173 (+4)
TikTok545 (carried)
GA4 7d252 sess / 304 users
Brevo456 (−39 by #71)
#71 Jun 239 sent · 25.6% opens · 0 clicks
EB15🟢 3 days left!
Jun 4, 2026
Orders13 buyers · 15 paid · $2,295 ✅ recount
Ship🟡 → July (magnet mould +$160)
IG2,194 (+21)
Clarity 7d260 sess · 66.9% · 8 JS err (↑3)
GA4 7d238 sess / 281 users
Brevo455 · EMC Anbotek $500 unpaid
Jun 5, 2026
Orders13 buyers · 15 paid · $2,295 (8d quiet)
IG2,207 (+13)
YT174.2K (+1K)
Clarity 7d259 sess · 68.5% · 6 JS err (↓2)
GA4 7d261 / 305 · 0 purch 🔴
EB10🟢 $153.00 · 10% off · ends Jul 31 2026 · Brevo 454
Jun 8, 2026
Orders13 buyers · 15 paid · $2,295 (11d quiet)
IG2,222 (+15)
YT174.3K (+115)
Clarity 7d312 sess · bounce 68.6% · rage 0 · dead 10 · JS 18
GA4 7d319 / 350 / 452 · 0 purch 🔴
EB10🟢 $153.00 · 0 uses · ends Jul 31 · Brevo 435
Jun 9, 2026
Orders13 buyers · 15 paid · $2,295 (12d quiet)
IG2,224 (+2)
YT174.3K (+22)
Clarity 7d406 sess · bounce 76.47% · rage 0 · dead 87 · JS 13
GA4 7d331 / 363 / 471 · 0 purch 🔴
EB10🟢 $153.00 · 0 uses · ends Jul 31 · Brevo 435
MfgQC sample SHIPPED · DHL → Bali ~Jun 15
Jul 3, 2026
Orders15 buyers · 17 paid · $2,808.82 GMV
CVR 7d0.32% · 1 order (Jesse O'Neal $177.45)
IG2,439 · top reel 16,207 likes
GA4 7d315 sess / 394 users (−16% WoW)
Brevo336 credits 🔴 163 unaccounted
EB10🟢 $153.00 · 3 uses · ends Jul 31
Mfg✅ QC PASSED · all BOM lines paid · SHIP Jul 26–28
Jul 6, 2026
Orders17 buyers · 19 paid · $3,668.63 GMV
Orders 7d2 · 0 in 24h 🔴 (latest #1022 Ukraine, Jul 3)
IG2,483 (+8) · top reel 16,207 likes
Clarity 7d160 sess · bounce 87.31% (+1.52pp) 🔴 · dead 18.7%
GA4 7d250 sess / 338 users · 4 purch
Brevo331/365 credits · 🔴 Automation #1 pause pending
EB10🟢 $153.00 · 4 uses · ends Jul 31
MfgDecals+manual ETA Jul 6–7 · IM gate Jul 13 · SHIP Jul 26–28
Jul 15, 2026
Orders~18 buyers · ~20 paid · ~$3,896.93 GMV (est.)
Orders 7d1 · 1 in 24h (latest #1023 Australia $228.30, Jul 15)
IG2,500 · 176 posts
Clarity 7d154 sess · bounce 86.36% · JS err 6.49%
GA4/GSC 7d237 sess / 316 users · GSC 23 clicks, 3.38% CTR
Brevo315/365 credits · 🔴 Automation #1 STILL live, 13d unactioned
Promo🟢 EBFAMILYANDFRIENDS · 20% off · no end date (EB10 retired)
MfgQC/IM gate was Jul 13–14, still unconfirmed · HEPA ETA passed unconfirmed · SHIP Jul 26–28 at risk