EB / MKT / BREVO LIVE STATUS
MARKETING COMMAND
Brevo · ManyChat · Pinterest NEW (3 pins Jul 3) · Wave 2 #74 sent Jul 2: 99 sent · 24.49% open · 0 clicks — flagged (messaging mismatch; A/B subject+preview before any resend) · 319/365 credits · Updated 2026-07-14. Source: Brevo MCP live pull.
Brevo Active List
100
List #21 — re-engage batch
KS Cold List
12,926
List #13 — cold ≥30d · must name "helmet air purifier"
Wave 2 Open Rate
23.2%
target ≥30% cold / ≥45% warm — missed · best ever 58% (#3)
Wave 2 Clicks
0
99 sent Jul 2 · FAILED test — messaging mismatch
Delivery Rate
98.9%
target ≥98% — protected ✓
Active Discount
EB10
10% off · $153.00 · 4 uses · ends Jul 31 · —
IG Followers
2,475
175 posts · top reel 16,207 likes 🔥
ManyChat Contacts
895
IG+TikTok · keyword AIR · 92% CTR
Brevo Credits
325
🔴 Automation #1 pause pending · 325/365 · resets Aug 1
⚡ DO NEXT — 2026-07-07
🔴 NOW Pause Brevo Automation #1 — templateId 8 auto-firing fabricated testimonial ("Briana, months of use" + "15+ cigarettes") · ~64 sends Jul 2 · violates never-fabricate rule. Brevo → Automations → deactivate.
🟡 NEXT Wave 2 decision — #74 failed (23.2% open, 0 clicks = messaging mismatch). A/B subject + preview text before any resend — do NOT re-fire same copy.
🟡 PLAN EB10 ends Jul 31 — plan end-of-promo push. ⏳ —
🔴 BREVO · AUTOMATION #1 LIVE — PAUSE FABRICATED TESTIMONIAL templateId 8 auto-firing "Briana, riding with EB for months" + "15+ cigarettes" (~64 sends Jul 2) — product hasn't shipped; violates never-fabricate. Credit audit CLOSED Jul 3: all 163 accounted (Wave 2 #74 = 99 + Automation #1 ~64 + transactional). 331/365 credits · resets Aug 1. Wave 2 #74: 99 sent · 23 opens (23.2%) · 0 clicks → failed test; next send must A/B subject + preview.
🟢 EB10 LIVE · ENDS JUL 31 2026 · — EB10 (10% off, $153.00, 4 uses) live until 2026-07-08 23:59 HKT. ManyChat on EB10. URL: /discount/EB10?redirect=/pages/build-your-kit
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Contact Database Breakdown (13,027 total)
Send Performance — Open % vs Click % (7 sends · targets: ≥30% cold / ≥45% warm open)
Send History — All 7 Sends (Real Data)
Send # List Sent Open Rate Click Rate Note Status
#1 Active #11 22 36.4% 0% URL bug — linked to bare homepage SENT #2 Active #11 23 30.4% 0% URL bug — linked to bare homepage SENT #3 Active #11 257 58% 0% Best open ever — URL bug still present SENT #4 Active #11 — — 100% URL bug fixed 2026-07-08 → /discount/EB20 SENT #5 Active #11 25 20% 0% EB20 blast 2026-07-08 · 0 clicks on EB20 link SENT #6 Top30 + Quiz 39 25.6% 0% Fatigue angle · EB15 CTA · Jun 2 · 0 CTA clicks SENT Wave 2 #74 #21 batch 100 99 20.2% 0% Jul 2 · production-update angle; failed — messaging mismatch · A/B subject+preview before resend FAILED
⚠ Root cause confirmed 2026-05-10: Sends #1–#3 linked to https://www.easibreezi.com (bare homepage). Correct URL: /discount/EB20?redirect=/pages/lp-clipon-air-v2#offer
Traffic Channel Mix (Approximate)
🆕 Pinterest launched 2026-07-08 — first 3 pins live (brand-new channel, not yet in mix)
Standing Send Rules
# Rule
1 Cold audience ≥30d: must name “helmet air purifier” — not just brand name 2 Discount URL only: /discount/EB10?redirect=/pages/lp-clipon-air-v2#offer (current live code — EB10, ends Jul 31 2026) 3 Always link the LIVE code (currently EB10, ends 2026-07-31); set up the next code before the current one expires 4 Test email before every send — verify link resolves, not 404 5 KS cold list (12,926): fully cold — segment by engagement first 6 ManyChat flows run separately — don’t duplicate IG DM logic in Brevo 7 Protect 98.9% delivery — track bounces + unsubs after every send
